Sales Focus Outsourcing
Building Successful Sales Teams since 1998
Finding salespeople is more than just matching résumés to job ads. It is a structured way to find salespeople who can meet revenue goals, work with complicated buying groups, and fit in with a company’s culture. Recruiters set the job description, use structured tests and behavioral interviews to check candidates’ skills, and make sure they fit in with the company’s culture. The benefit is a team that gets up to speed quickly and stays longer, which lowers the cost of hiring the wrong person, which can be as high as 30% of an employee’s first-year pay.
When you outsource sales recruitment, you work with a company that specializes in finding, interviewing, and hiring new employees. Deloitte says that 80% of executives plan to keep or increase their investment in outsourcing. Companies can find more talented people and use better tools and tried-and-true methods by hiring outside experts. According to the Society for Human Resource Management (SHRM), the average cost of hiring someone went up from $4,129 in 2019 to $4,700 in 2023. Outsourcing helps cut these costs and lowers the chance of making a costly hiring mistake.
A structured approach makes sure that you always hire good people. Our team follows a set of steps to make sure that hiring fits with your sales plan.
To start, we need to know what your business goals are, who your target customers are, and how much money you want to make. This phase of discovery sets the rules for the territory, quotas, and pay so that every step after that helps your go-to-market plan. Aligning the role early on stops things from going wrong later. It also helps draw in people who can handle complicated buying committees. A recent Forrester survey says that buying committees now have at least 13 internal stakeholders, and buyers are 70% of the way through their journey before they talk to a vendor.
We create a candidate persona after we know what the role is. We write down the skills, years of experience, industry knowledge, and soft skills like resilience and problem-solving that we want in a candidate. We can keep employees longer and avoid the costs of a bad hire, which the U.S. Department of Labor says is 30% of their first-year salary, by focusing on who will do well in your environment.
Our recruiters use targeted outreach and referral programs to reach a large pool of passive talent. We don’t wait for applicants; instead, we actively seek out the best people in your field. Specialized search methods connect you with candidates who are already doing well in similar jobs. This is very important because buyers are 70% of the way through their journey before they talk to a vendor.
Candidates who make it to the shortlist have structured interviews, skills tests, and behavioral assessments. We check references and past performance, looking for both cultural fit and skills. This level of rigor lowers the risk of hiring the wrong person and makes sure that candidates can communicate value during long sales cycles with many stakeholders.
We set up interviews between the client and candidates, keeping track of their schedules and expectations. Our recruiters get each candidate ready so they know what your value proposition is and can talk to C-suite, procurement, and technical stakeholders with confidence. A smooth interview process is good for your brand and makes the candidate’s experience better.
After the final interviews, we help with offer letters, background checks, and onboarding, as well as making recommendations for who to hire. Onboarding support cuts down on the time it takes for new employees to get up to speed and makes sure they know your product, process, and culture from day one. Good onboarding lowers turnover and speeds up the time it takes to reach quota.
There is no one-size-fits-all way to outsource. Different models may be right for you depending on your goals and resources.
The outsourcing partner takes care of everything from defining roles to onboarding and initial training in a full-cycle model. This choice is great for businesses that don’t have their own HR or recruiting teams. It offers a complete solution that lowers costs and makes sure everyone is responsible. Sales Focus Inc. combines hiring, training, and management so that new sales teams can start making money right away.
If you need something done quickly, like launching a new product or moving into a new area, a project-based engagement makes sense. We hire a certain number of salespeople or account executives to reach certain goals, and then we cut back on staff once those goals are met. This model is flexible and keeps costs low.
When you work with us for Recruitment Process Outsourcing (RPO), we take care of part or all of your recruiting process for a long time. Metrics like time-to-fill and quality-of-hire are used to measure RPO agreements. They are great for businesses that hire all the time and need a process that can grow with them but still want to keep an eye on things. Our RPO solutions are made for sales jobs, so your candidate pipelines stay full and in line with your ideal customer profile.
Contract recruitment is all about hiring people for short-term or project-based jobs. It quickly fills roles when needed and cuts back when demand changes. Permanent hiring puts a higher priority on cultural fit and long-term potential. This often means more in-depth evaluation and negotiation. Sales Focus Inc. gives clients both options and tells them which one is best for their business cycle and budget.
The length of sales cycles varies greatly from one industry to the next. A recruiter who knows about the rules that govern healthcare or the technical details of manufacturing can find the right people faster. That’s why Sales Focus Inc. sends out specialized recruiters who know a lot about specific industries. This model lowers the risk of hiring the wrong person and speeds up the time it takes to get up to speed in complicated markets.
Outsourcing sales recruitment has clear benefits for cost, quality, and speed.
It’s not cheap to hire a salesperson. In 2023, it cost an average of $4,700 to hire someone. Jobs at the executive level can cost more than $28,000. A bad hire costs even more, up to 30% of the first year’s salary. Outsourcing spreads these costs out over many clients and takes advantage of economies of scale. Sales Focus Inc.’s experience and technology cut down on mistakes and stop the hidden costs of hiring the wrong person.
Outsourced recruiters have tools, candidate networks, and industry knowledge that most in-house teams don’t have. Since 1998, Sales Focus Inc. has built sales teams and hired more than 15,000 sales agents. Our recruiters know a lot about B2B buying cycles that last a long time, committees with many stakeholders, and compliance that is specific to each industry. You can talk to experts right away who know how to find, attract, and choose the best workers.
The cycles of business change. You can hire more people when you need to for product launches or busy times of year, and hire fewer people when demand slows down. Sales Focus Inc. offers retainers and project-based work that can be changed to fit your needs. You never miss out on market opportunities because we can set up a team in 45 days or less.
Timing is everything in the business-to-business world. Before talking to a vendor, buying committees have usually done 70% of their research. If you wait weeks to hire a salesperson, you might miss out. Our streamlined process speeds up hiring, gives you access to ready talent, and speeds up ramp-up.
Sales Focus Inc. puts money into applicant tracking systems and data analytics that are good for businesses. We use AI to look through résumés, rate candidates, and come up with ideas, but we never let it replace human judgment. Our technology stack speeds up the screening process and makes sure that everything is up to code without adding any extra work.
Outsourcing lets your HR and leadership teams focus on making money, developing new products, and making sure customers are happy. Your team can focus on closing deals and serving clients while we take care of the hiring process.
Our method includes planning, doing, and ongoing support so that you are never alone.
We start with a discovery and strategy session to figure out your business goals, revenue goals, and the kind of customer you want to attract. We set a launch date and agree on pay plans together. This foundation makes sure that our hiring and onboarding process, which usually takes 45 days or less, meets your needs.
Our team writes job descriptions, posts jobs on top job boards, and pays for them. They also use our network to find candidates. We set up a reporting system and do first-round interviews to narrow down the candidates. Before giving their final approval, hiring managers take part in second and third interviews. This way of working together gives you a shortlist that fits with your needs and culture.
After you pick candidates, we send offer letters, check their backgrounds, and do drug tests when necessary. Our team is in charge of orientation and making sure that the launch date goes off without a hitch. We set up a review after the launch to look at how things went and improve training.
Hiring is just the beginning of recruitment. We meet once a week to talk about hiring needs, changes in the market, and performance. We keep hiring, interviewing, and onboarding people for you if you need more roles or replacements. This ongoing help keeps your sales engine running at full speed.
In some cases, outsourcing makes sense:
Sales Focus Inc. knows a lot about a lot of different B2B industries. Here are a few areas where our work has had clear effects.
Buying committees that include IT, finance, and operations often buy complicated solutions from software and SaaS companies. We put together teams of account executives, sales engineers, and channel managers who turn technical features into business results. 50Pros named us a Top 10 Agency for 2026 because we can create new sales programs and help our clients succeed every time. Our teams ramp up within 45 days for tech clients and help them make steady money.
There are long cycles, many people involved, and buyers who don’t want to take risks in B2B sales. Sales Focus Inc. was named the Best Global B2B Outsourced Sales Services Provider in 2024 and the Global B2B Outsourced Sales Services Provider of the Year in 2025. We use our S.O.L.D.™ method to help hundreds of businesses launch new products, enter new markets, and deal with committees that now have an average of 13 members. Our SDR and account executive teams make sales cycles shorter and forecasts more accurate.
To sell things in manufacturing, you need to know about the products and be able to talk to engineers and buyers. We were the first company to offer sales outsourcing, and since then, we’ve made our clients more than $1.2 billion. Our teams in the U.S. help manufacturers get their products to market faster, get more leads, and lower the cost of getting new clients. When you hire us to find salespeople for you, you get access to technical sellers who know about supply chains, production lead times, and compliance rules.
Energy and utility markets are heavily regulated, but they can also be deregulated. This means that you need to act quickly and pay attention to compliance. Sales Focus Inc. made TXU Energy’s best sales channel for small and medium-sized businesses. In less than 30 days, we came up with a plan and put together a dedicated team. This helped us get into the market quickly and keep growing. Our energy recruiters know how to deal with procurement and regulatory issues, and they can set up compliant teams in less than 45 days.
When you sell to healthcare and life sciences, you have to deal with rules, payment models, and a lot of different people. Sales Focus Inc. was named the Best Healthcare and Medical Sales Outsourcing Service of 2025. We set up brand-aligned teams in less than 45 days and help with the whole process of bringing a product to market, from hiring to managing the field. Our teams helped a pharmaceutical client grow its educator force from 30 to over 100 and save US $200 million for consumers.
There are a lot of rules and a lot of trust involved in selling financial services. Our sales recruitment services help banks, insurance companies, and fintech companies find high-value leads. Sales Focus Inc. is a U.S.-based company that has made more than $1.2 billion for clients and won multiple Stevie® Awards for Sales Outsourcing Provider of the Year. They cut costs while making sure they follow the rules. We put together teams that know how to deal with risk, rules, and relationships.
Companies that sell retail and consumer goods work in markets that move quickly and where customer tastes change quickly. Sales Focus Inc. helps B2C brands make more money and run their businesses more smoothly by doing market research, generating leads, and reaching out to customers through multiple channels. Our teams are flexible and grow or shrink based on seasonal demand. They also use analytics to improve messaging and customer profiles. Recognition from 50Pros and other industry groups shows that we can get results that can be measured.
Sales Focus Inc. has been hiring and training top-notch sales teams for businesses all over the world for almost 30 years. We have hired more than 15,000 sales agents since 1998 and can put together a team of any size in 45 days or less. Our S.O.L.D.™ method: Study, Organize, Launch, Direct, uses strategic planning, targeted recruitment, intensive training, and ongoing management to boost sales. Clients choose us because our data-driven process speeds up the hiring process and makes the quality of hires better. Awards from Corporate Vision, Healthcare Business Review, and the Stevie® Awards show that we are leaders and innovators.
When you hire people in-house, your own HR teams have to find, screen, and onboard candidates, which costs time and money. Outsourcing gives those tasks to specialized recruiters who have access to bigger networks and use tried-and-true methods. Outsourcing cuts down on the time it takes to hire someone and lowers the risk of hiring the wrong person, which can cost up to 30% of their first-year salary.
Yes. Outsourced recruiters check candidates for cultural fit and performance, which helps keep employees longer. Better evaluations and structured processes lower turnover and misalignment.
No. Small and medium-sized businesses benefit from outsourcing because it gives them access to skills and resources that they might not have in-house. Companies of all sizes can use outsourcing thanks to flexible engagement models.
Of course. You can hire more or fewer people through outsourced recruitment, depending on your needs. With retainer and project-based models, you can change your resources without making long-term commitments.
Depending on the role and the market, Sales Focus Inc. can start a new team in 45 days or less. Faster processes cut down on the time it takes to hire and stop businesses from losing money.
Specialized recruitment helps a lot of industries, including technology, SaaS, manufacturing, energy, healthcare, finance, and consumer goods. Every sector has its own needs that require knowledge and connections in that field.
We use our S.O.L.D.™ method, targeted sourcing, skills-based tests, and behavioral interviews. We look at candidates’ past performance, how well they fit in with our culture, and how well they might do in complicated B2B settings. Management and coaching that continues to happen also help make sure of success.
Transfer Clients Business Knowledge
Plan & Recruit
Training & Go-To-Market Initiative
Manage & Track Sales Performance
Sales Focus analyzed, helped develop and implemented selling processes that made an immediate positive impact to our sales Objectives. Within 90 days, Sales Focus was able to implement selling procedures that effectively increased our productivity this year! The sales team gained immediate benefits that will guide our organization into the future and will allow Horizon to continue its dominance in the Psychiatric Contract Management arena.
Horizon Health Behavioral Health Services
Sales Focus developed a tactical go-to-market plan that allowed TXU to quickly establish a presence in a newly targeted middle- market geography. They incorporated their processes and management tools into our organizational requirements that made the launch very successful. Time to market and scalability were essential to our success and Sales Focus delivered what they promised. Our Partnership with Sales Focus continues to expand.
TXU Energy
With Sales Focus Inc. we were able to quickly develop our organization and have the sales team quickly on the street with their efforts immediately focused on generating revenue. Sales Focus was able to analyze our market and direct our sales efforts towards the most lucrative opportunities. Knowledge, process and focus were brought into our business from the very beginning of our engagement.
iJet Travel Intelligence (now WorldAware)
Sales Focus was able to quickly identify our needs and launch a sales team within 30 days to achieve our requirements. They incorporated their management program into our systems and delivered the results. Sales Focus brought the professional management and sales experience we needed.
Sprint (now T-Mobile)
I appreciate all the hard work the Sales Focus team put into our partnership, particularly Kristina and Josh. We saw great results in terms of the volume of interactions, leads, webinar signups, and meetings set. I think there was a difficulty in setting meetings with the best individuals who were specifically interested in our platform, but that's a battle that everyone fights. We are moving on from our existing partnership because we're bringing these operations in-house moving forward, but we will keep Sales Focus in mind if our needs change.
AgileBlue
Sales Focus’s vast network of contacts, seasoned sales force, and broad experience in the industry made them the natural choice to provide representation throughout North America.
Bermuda Department of Tourism
